Event Florists serving Lehigh Valley. Rated 4.7/5 (151 reviews). From their website: The Rich Mar story began with the vision of Richard P. Morrissey, his wife, Dolores A. Morrissey, and his parents, Frieda and Vincent Morrissey. Together, they founded the company in 1955 in Allentown, Pennsylvania, opening their doors in the basement of a townhouse on Gordon Street.