Privacy Policy

Who we are

The Cardinal (also known as Cardinal Community News) is a family-owned local news publication serving Bucks County, the Lehigh Valley, and Carbon County, Pennsylvania. This policy explains what information we collect when you visit thecardinal.online or one of our related sites, how we use it, and the choices you have.

By using our website you agree to the practices described here. If you do not agree, please do not use the site.

Information we collect

We collect information in three ways:

• Information you give us. When you fill out a contact form, subscribe to our newsletter, submit an event or listing, create an account, or purchase advertising, we collect the details you provide, such as your name, email address, phone number, business name, and any message you send.
• Payment information. When you buy advertising or make a payment, our payment processor (Stripe) collects and handles your card details directly. We do not store full card numbers on our servers.
• Information collected automatically. Like most websites, we automatically receive standard technical data such as your IP address, browser type, device information, referring pages, and how you use the site. We collect this through cookies and similar technologies.

How we use your information

We use the information we collect to:

• Provide, operate, and improve the website and our newsletter.
• Respond to your questions, contact-form submissions, and advertising inquiries.
• Deliver advertising services you purchase and manage advertiser accounts.
• Send you the newsletter and updates you asked to receive.
• Understand how the site is used so we can make it better.
• Detect, prevent, and address fraud, abuse, or technical issues.
• Comply with our legal obligations.

Cookies and analytics

We use cookies and similar technologies to keep the site working, remember your preferences, and understand traffic. We use Google Analytics and Google Tag Manager to measure how visitors use the site. These tools may set their own cookies and process usage data on our behalf.

You can control or delete cookies through your browser settings. Turning off cookies may affect how parts of the site work. Where required, we honor cookie-consent choices presented on the site.

Advertising

We sell advertising on our website, newsletter, and print editions. Advertisers provide their own contact and campaign details, which we use to set up and run their campaigns. We measure ad impressions and clicks to report performance to advertisers. We do not sell your personal information to advertisers.

How we share information

We do not sell your personal information. We share information only with service providers who help us operate, and only as needed to provide their service. These include our email delivery provider (SendGrid), our payment processor (Stripe), and our analytics providers (Google). We may also disclose information if required by law, to protect our rights, or in connection with a business transfer.

Data retention

We keep personal information only as long as needed for the purposes described here, to comply with our legal obligations, resolve disputes, and enforce our agreements. You can ask us to delete information we hold about you, subject to any records we are required to keep.

Your choices and rights

You can unsubscribe from our newsletter at any time using the link in any email. You can ask us to access, correct, or delete the personal information we hold about you by contacting us at the address below. We will respond within a reasonable time.

Children's privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the effective date above. Significant changes will be noted on this page. Your continued use of the site after an update means you accept the revised policy.

Contact us

If you have questions about this policy or your information, contact us at editorial@thecardinal.online, or by mail at The Cardinal Publishing Company, PO Box 1486, Doylestown, PA 18901.